Content Creation
The handmade, authentic, and unconventional
Those were the main ideas behind this project. This project allowed me to push myself to combine my various interests and talents to provide a set of designs that would capture the attention of Khalab's audience. This included hand lettering in both Arabic and English, collage making, scene setting, and photography. It was a way to ensure that the final images were personal to the client, reflecting their passion for authenticity, as well as making sure it represents the brand in a professional manner.
